Links to viewing theory

The Male Gaze

Below I've embedded a prezi presentation that I've created on the male gaze and it's relevance to the pop genre. I decided to look at the male gaze viewing theory because it's quite conventional of music videos in the pop genre. Also my group is creating a pop video with a female lead and so the male gaze theory could be applied to our music video.



From completing this activity I've concluded that it could be a good idea to include the male gaze within my groups music video, as it's conventional to the pop genre.

Music Video Preperations - Costume list

Below are some outfits my group member Beth has chosen to wear in our music video. As a group we discussed that it's very conventional for music videos to have costume changes in them and stars are usually denoted wearing a few outfits in one video. My groups target audience feedback suggested that bright colours and patterns would be good to incorporate into our music video to make it fun and appealing to watch; and so the costumes chosen reflect this feedback.

 

 

Costume choice is key in creating my groups video because it will impact how our star in the video will appear onscreen. My group wanted the star in our video to appeal to our target audience and so we based our costume choice on some of our audience feedback. Planning what costumes will be worn in a video prior to filming is also important because it makes the filming process more organised, and avoids my group wasting filming time.

Music Video Preperations - Filming Schedule

In today's lesson my group decided to create a filming schedule, to make sure that all the group members would be available for filming. We decided that the best times to film would be on weekends and during our free periods during and after school. After discussing when the best time to film the video would be we decided as a group that we could split filming up into five parts. Five filming sessions guarantees that my group will have enough footage to create a full video with and allows us to have extra footage in case of any filmed mistakes. We decided it would be a good idea to film the star in our video wearing a different costume in each film session. The four outfits chosen will be used in the first four filming days. The fifth filming day will consist of my group trying to film the bridge of the son, as its conventional in the pop genre for the bridge of the song to have a different mood and setting. 
Below is the filming schedule with the days that we plan to film on

Monday 3rd March 2014 - 12.25 - 13.10

• Filming in costume one 

Thursday 6th March 2014 - 10.00 - 11.05

• Filming in costume 2

Sunday 9th March 2014 - 12.00 - 13.00

• Filming in costume 3

Wednesday 12th March 2014 - 14.25 - 15.00

• Filming in costume 4

Thursday 13th March 2014 - 09.00 - 10.00

• Filming the bridge part of the song

This activity has been very useful and has highlighted the importance of filming time and planning before we film our project. The schedule help stay organised and is a guideline to make sure we will have all the footage needed for the editing stage of the video. We don't want to have to keep on re-filming footage when in the middle of editing the video as that will put us behind our deadlines and can cause us to become very disorganized and confused of what footage we have to work from. Having a film schedule will have a large impact on the final music video as it will ensure my group has enough time to edit the video to allow us to create the best music video possible in the time frame we are given.

Music Video Preperations - Health and Safety Risk Assessment

Above, I've embedded a risk assessment, that my group has created before filming our music video. We know that our music video will be filmed in a filming studio setting so we've made a note of risks that could happen in a studio such as, tripping over equipment.
From completing this activity I learnt that it's important to be aware of the risks at filming locations before shooting to avoid injury. This is key because some locations can be very risky to film without you realising they are, and so creating a risk assessment helps you consider if a location is realistic to film in.

Completing this assessment is a key part of my groups planning before filming our final project. This assessment helps prevent injuries and hazards happening when we film our final project, hence keeping everyone safe whilst filming and making filming a smoother process.

Music Video Preparations - Shot list

Below is a shot list created by my group embedded below with SlideShare. This planning process was a key stage of creating the video as it allowed my group to carefully plan what we want the video to include and how we want viewers to see the video. Also, the shot list will make filming easier for my group as we can refer to the document throughout the filming process. Without the shot list my group would be unsure of how our video is going to look on  screen and therefore the filming process won't be as organised. Furthermore, the shot list highlighted the importance of having a variety of shots in our final video, doing so will make our video entertaining and appealing to viewers.

Music video shot list from simrantakhar

Music Video Storyboard

 Above is a slide show I've created on PhotoSnack showing sketches for my groups concept of the music video.

Final Treatment

From reading the feedback gained from my peers there are some key points made about my groups treatment which we will have to take into consideration. Some of the improvements suggested will be taken into consideration when making our video, and so our draft treatment will need some changes made to it.

After some consideration and looking at audience feedback on our treatment my group has decided that we want to alter our treatment slightly. We've decided to change the concept of our video to be more performance based as 'Domino' doesn't have a very strong narrative. Also there could be some issues with filming a party narrative such as bad lighting and staging making our video seem unrealistic, giving it an overall bad quality. Even though we will focus on performance more in the video we will still try to include numerous visual conventions like product placement and references to lyrics in our video.

Below I've embedded the final treatment that my group member Beth had created, using SlideShare, highlighting the changes made from the draft.