Below are some outfits my group member Beth has chosen to wear in our music video. As a group we discussed that it's very conventional for music videos to have costume changes in them and stars are usually denoted wearing a few outfits in one video. My groups target audience feedback suggested that bright colours and patterns would be good to incorporate into our music video to make it fun and appealing to watch; and so the costumes chosen reflect this feedback.
Costume choice is key in creating my groups video because it will impact how our star in the video will appear onscreen. My group wanted the star in our video to appeal to our target audience and so we based our costume choice on some of our audience feedback. Planning what costumes will be worn in a video prior to filming is also important because it makes the filming process more organised, and avoids my group wasting filming time.
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