Digipak promotional adverts research

Below I've embedded a FlipSnack online flip book ,that I have created, in the style of a magazine to present the three digipak promotional adverts that will be analysed to help me get ideas for my groups digipak. Presenting the images in a flip book allows you to see the advertisements how they would be denoted on a magazine page. I've chosen to look at the similarities and differences between Rihanna, Jessie J and Ellie Goulding's promotional adverts as all three women are leading pop artists who follow the conventions of the genre.

From looking at all three adverts there are some key features:

• they include an image of the album cover or digipak, that takes up most of the magazine page - making it clear to readers who's music is being advertised and which album they need to buy to listen to it all
• most of the time close ups of the artist are used - again reinforcing who's music is being sold
• artists names and album names are written on a magazine promotional advert - making it easy for target audiences to easily find and buy music 
• tag lines related to singles from the album are commonly used and mentioned - target audience may be attracted to the advert due to the singles listed and readers in general may consider buying the album because they like one of the singles
• website links or links to where you can buy or pre-order the album are also sometimes included - letting customers know where they can buy the album
• a release date is included most of the time - telling buyers when they can buy the digipak
• ratings of the album from newspapers and critics are also included - letting possible buyers know how the album is perceived by the public 

Looking at all these example digipak magazine promotions are important because they are examples of what my group should be aiming to create in our final digipak and magazine advert. More so, researching digipak promotional adverts allows my group to become inspired when creating out promotional advert, helping us come up with ideas for our own designs. It also shows us what conventional digipak promotional adverts look like, somewhat providing us with guidelines on how to create our own.
So,all in all a variety of the features listed above should be used in my groups final digipak promotional advert. My group should aim to use the majority of the features to make sure that our design looks realistic and conventional to the genre, making our advertisement look realistic and effectively promoting our digipak and music video.