To help gain further research and ideas for our music video my group decided to ask a focus group which consisted of our music videos target audience. We asked our focus group various questions which related to creating our music video; for example we asked them what type of narrative they would like to see in our video linked to our song 'Domino'.
The focus group made a variety of interesting suggestions:
- the narrative of our video could relate to a party and a romance
- they felt that the song was upbeat and fell into the dance/pop genre and so it would be a good idea to use dance routines in the video
- one of the key points made was to make a colorful, fun video to match the upbeat song
- another important point was to use various shots in the music video to keep it engaging
- most of our focus group want to see in our video is lyrics being referenced in our music video
Quite a few of these suggestions are very conventional to pop music videos such as lyrics being referenced, and dance routines. Furthermore, when creating our video it's important that we listen to and consider focus group feedback. The focus group is our target audience and if our target audience isn't happy with our music video it won't be very effective overall.
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