Draft treatment and Padlet feedback

Draft Treatment

Below is my draft treatment for my music video, in the form of a SlideShare document. Within the treatment my group members and I have wrote down our idea's for our music video and it's narrative. We've also planned out what equipment and resources we will need in to create the video. This process is key in creating a music video as I've found it's important to plan what you want to see in your final product before filming rather than improvising when filming.

Creating a treatment will help my group gain a better understand of how we want to make our music video. By creating a treatment my group had to carefully plan and organize what we wanted our video's narrative to consist of and how we are going to practically get our idea's onto film. So, writing the treatment also helped us reevaluate our initial ideas and concepts for our video.

Below I've embedded a Padlet document which is a program where people can leave virtual 'sticky notes' and comments about a topic. In this case my peers and members of my target audience have written their thoughts and opinions on my groups draft treatment and our idea's so far for our video. My peers have left suggestions on how to improve our treatment as well as wrote what they like about our ideas.

Created with Padlet

Focus Group

To help gain further research and ideas for our music video my group decided to ask a focus group which consisted of our music videos target audience. We asked our focus group various questions which related to creating our music video; for example we asked them what type of narrative they would like to see in our video linked to our song 'Domino'.

The focus group made a variety of interesting suggestions:

• the narrative of our video could relate to a party and a romance 
• they felt that the song was upbeat and fell into the dance/pop genre and so it would be a good idea to use dance routines in the video
• one of the key points made was to make a colorful, fun video to match the upbeat song
• another important point was to use various shots in the music video to keep it engaging
• most of our focus group want to see in our video is lyrics being referenced in our music video

Quite a few of these suggestions are very conventional to pop music videos such as lyrics being referenced, and dance routines. Furthermore, when creating our video it's important that we listen to and consider focus group feedback. The focus group is our target audience and if our target audience isn't happy with our music video it won't be very effective overall.