Below is a short animation I've created using GoAnimate. Within the embedded animation, I've used three young teenagers to represent my target audience. I've chosen to use two female characters in the animation and one male to denote how my target audience is made up of mostly females, which is something I learnt from my questionnaire results. Also, in the animation the three character's are asked 'How they would describe Jessie J?' the answers provided in the clip were the three most popular responses in my group's questionnaire. This question is important as it give's me as someone making a music video inspired by Jessie J and her music and idea of what Jessie J's listeners like most about Jessie J. Taking this feedback on board, I can incorporate some of the words describing Jessie J into the narrative of theme of my group's music video. For example, I could have an inspiring storyline or narrative.
In addition, the character's are also asked 'What their favourite colours are?' in the GoAnimate clip,this question again is answered by the character's with the three most popular answers from the questionnaire. This question is a key piece of demographic information. Further more, the results of this question can be applied to choosing a colour scheme for my music video.
Audience research by s_tak on GoAnimate
In our audience research questionnaire we also asked the 'What is the most outrageous thing you've done?'. This question was asked to see if any of the responses from the question could be help inspire a narrative or theme for our music video. We chose to ask about the most 'outrageous' thing people have done as my group felt Jessie J is a confident and daring musician.
